“Ride a bicycle downhill long enough and we think we’re great athletes. Then we hit an uphill and realize we’re out of shape. So we put it in low gear and plod up the hill. Do what bicycle racers do. They stay in low for most of a hill, but before the winners reach the top, they shift into high, pop out of their saddles and pump hard. That’s how you win the race.”
Alan focuses on finding the energy and motivation to “go hard” when external factors say “quit” or “just hang on.” Extraordinary businesses are created by pushing hard when others quit. Winners stay positive, get creative and keep serving customers.
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